Customer education is a key element of your marketing mix before, during, and after the sale. It's a proven technique for stimulating growth, reducing costs, and enhancing customer satisfaction. If you're a marketer, trainer, or customer service professional, Strategies for Effective Customer Education is your guide for planning your company's customer education strategy.
About the Author :
Peter Honebein has contributed to Strategies for Effective Customer Education as an author.
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
Honebein Peter has contributed to Strategies for Effective Customer Education as an author.
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
| Title: | Strategies for Effective Customer Education | Publisher: | McGraw-Hill |
| Author: | Peter Honevbein, Peter Honebein, Honebein Peter |
| Edition: | Hardcover |
| Language: | English |
| ISBN: | 0844235822 |
| EAN: | 9780844235820 |
| No. of Pages: | 208 |
| Publish Date: | 1997-01-31 |
| Binding: | Hardcover |
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