Strategies for Effective Customer Education

Strategies for Effective Customer Education (Hardcover )

By Peter Honevbein , Peter Honebein , Honebein Peter 
Publisher: McGraw-Hill
Edition: Hardcover
Language: English
ISBN: 0844235822
EAN: 9780844235820
No. of Units: 1
No. of Pages: 208
Publish Date: 1997-01-31
Binding: Hardcover
Ships to Restricted International (Books).

Description

Customer education is a key element of your marketing mix before, during, and after the sale. It's a proven technique for stimulating growth, reducing costs, and enhancing customer satisfaction. If you're a marketer, trainer, or customer service professional, Strategies for Effective Customer Education is your guide for planning your company's customer education strategy.
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Specification

Title: Strategies for Effective Customer Education
Publisher: McGraw-Hill
Author: Peter Honevbein , Peter Honebein , Honebein Peter
Edition: Hardcover
Language: English
ISBN: 0844235822
EAN: 9780844235820
No. of Units: 1
No. of Pages: 208
Publish Date: 1997-01-31
Binding: Hardcover

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