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Premium Power: The Secret of Success of Mercedez-Benz, BMW, Porsche and Audi
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Our Price: Rs 2,868Ships in 10-15 business days Delivers to India and Selected Countries. See Details
Edition: Hardcover
Publisher: Palgrave MacMillan
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Premium Power: The Secret of Success of Mercedez-Benz, BMW, Porsche and Audi Book Description
At the beginning of the 1990s the German car industry had its back to the wall. Japanese competitors were demonstrating significant advantages in terms of quality and productivity. Consultants warned that only a few global car groups would survive. Instead of following the Japanese concepts of lean production, Mercedes-Benz, BMW, Porsche and Audi developed a new innovative premium brand strategy and initiated a revolution in the industry by setting innovative benchmarks. This book analyzes the story.
Publisher:
Palgrave MacMillan
Author:
Philipp G Rosengarten, Christoph B Stuermer,
Language:
English
ISBN:
1403998833
EAN:
9781403998835
No. of Pages:
194
Publish Date:
2006-03-31
Binding:
Hardcover
Deliverable Countries: This product ships to United Arab Emirates, Australia, Belgium, Bahrain, Switzerland, China, Germany, Spain, Finland, France, Hong Kong, Indonesia, India, Japan, Kenya, Kuwait, Sri Lanka, Malaysia, Netherlands, New Zealand, Russia, Saudi Arabia, Singapore, Thailand, South Africa.
Product Categories
Industry > Automotive > TransportationAutomobile Industry > Industries > Business & Economics
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2,868 |
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