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"The Entrepreneurial Mindset" offers a refreshingly practical blueprint for thinking and acting in fast-paced, rapidly changing and highly uncertain environments. The authors provide simple but powerful ways to stop acting by the old rules and start thinking with the discipline of a habitual entrepreneur.
The Entrepreneurial Mindset offers a refreshingly practical blueprint for thinking and acting in environments that are fast-paced, rapidly changing, and highly uncertain. It offers both a guide to energizing the organization to find tomorrow's opportunities and a set of entrepreneurial principles you can use personally to transform the arenas in which you compete. The authors provide simple, but powerful ways to stop thinking and acting by the old rules and start thinking with the discipline of a habitual entrepreneur. They show how to:
-- Eliminate paralyzing uncertainty by creating an entrepreneurial frame that shapes a shared understanding of what is to be accomplished and what would be worthwhile
-- Create a richly stocked opportunity register to redesign existing products, find new sources of differentiation, resegment existing markets, reconfigure market spaces, and seize the huge upside potential of breakthroughs
-- Build a dynamic portfolio of businesses and options that continuously move your organization toward the future while simultaneously leaving the past behind
-- Dynamically execute on your ideas so that you can move fast, with confidence and without undue risk
-- Develop your own way of leading with an entrepreneurial mindset to create a vibrant entrepreneurial climate within your organization
The Entrepreneurial Mindset will help managers develop insights that others overlook and act on them to build the truly groundbreaking organizations of the future.
Ian Mac Millan has contributed to Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty as an author.
MacMillan is winner of the 1992 Hawaii award for literature.
Ian Mac Millan has contributed to Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty as an author.
MacMillan is winner of the 1992 Hawaii award for literature.
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