International Marketing--second Edition

International Marketing--second Edition Book Description

This largely revised and updated new edition of the book provides uptodate information and data on International Marketing. In the new edition, chapters on Environment of International Business, Product Policy, Pricing, and Distribution have been reorganized. Similarly, big companies like Infosys, Wipro and I-flex Solutions with their international presence and reach, have brought Indian business into international focus, data on these companies have been updated to keep pace with the changing scenario.
Besides retaining the Case Studies in the first edition, New Case Studies - SAP Labs and Gillette India - have been added. This has enhanced the worth of the book.
Primarily intended for postgraduate students of management, the book would also greatly benefit managers attending various management development programmes.

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