Sony vs. Samsung: The Inside Story of the Electronics Giants' Battle for Global Supremacy (Paperback)

Sea Jin Chang

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Sony vs. Samsung: The Inside Story of the Electronics Giants' Battle for Global Supremacy Book Description

This book compares key strategic decisions by Sony and Samsung Electronics with respect to technology, marketing, and globalization from the mid 1990s to 2006, and then analyzes these firms' organizational process and top executives to examine the context of how those functional decisions were made. By doing so, this book highlights both strategy content and process in these two companies and how their decisions might have affected their performances. An important conclusion drawn from this analysis is that the performance differences between Sony and Samsung Electronics cannot be attributable solely to their strategies. Rather, organizational processes and executives' leadership might have determined their performances. This book further examines the challenges that Samsung Electronics faces, despite its remarkable performance, and evaluate Sony's potential, despite its current struggles.

About the Author :

Sea Jin Chang has contributed to Sony vs. Samsung: The Inside Story of the Electronics Giants' Battle for Global Supremacy as an author. Sea-Jin Chang is a Professor of Business Administration at Korea University. Prior to his return to Korea, he used to be a faculty member at the Stern School of Business of the New York University. He had visiting appointments at Stanford University, INSEAD and London Business School. His research
has been published in journals such as Strategic Management Journal, Academy of Management Journal, Journal of Business Venturing, Review of Economics and Statistics, Journal of Industrial Economics and Journal of Management Studies. He sits on the editorial boards of several leading journals. His

Book Details

Title:	Sony vs. Samsung: The Inside Story of the Electronics Giants' Battle for Global Supremacy
Publisher:	John Wiley & Sons
Author:	Sea Jin Chang
Edition:	Paperback
Language:	English
ISBN:	0470823712
EAN:	9780470823712
No. of Pages:	200
Publish Date:	2008-8-1
Binding:	Paperback

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