Customize the Brand: Make It More Desirable - And Profitable

Customize the Brand: Make It More Desirable - And Profitable (Hardcover )

By Torsten H Nilson 
Publisher: John Wiley & Sons
Edition: Hardcover
Language: English
ISBN: 0470848227
EAN: 9780470848227
No. of Units: 1
No. of Pages: 179
Publish Date: 2002-11-30
Binding: Hardcover
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Description

This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. It uses practical tools and case studies to show how a company can optimize its brand marketing resources.
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Specification

Title: Customize the Brand: Make It More Desirable - And Profitable
Publisher: John Wiley & Sons
Author: Torsten H Nilson
Edition: Hardcover
Language: English
ISBN: 0470848227
EAN: 9780470848227
No. of Units: 1
No. of Pages: 179
Publish Date: 2002-11-30
Binding: Hardcover

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