Textbook designed to explain the business strategy formations in multifarious situations, and the problems faced thereof in a very objective way. It offers a popular practitioner-oriented perspective on all the themes covered. The book has advocated for a sustainable co-existence among globalization, the natural environment and commerce. Will be useful for anyone interested in or associated with, the field of Strategic Management, Strategy Formulations, and Business Policy.
About the Author
U C Mathur - Visiting professor, Delhi School of Economics, Maharishi Institute of Management and IMT Ghaziabad.
Table of Contents
Preface Introduction Strategic Imperatives Firms Internal Strengths: Core Competencies External Analysis Sustainable Competitive Advantage Competitive Advantage on Web Marketing Operations Level Strategy Corporate Level Strategy: Corporate Governance Global Strategies Multinational Companies\' Competitive Advantage Corporate Governance Leadership Qualities Strategic Planning and Implementation Structure and Culture HR, Information and Capital Resource System and Control System Technology and Innovation Competitive Advantage Strategies for Small-Scale Industries Strategic Audit Corporate Governance The Stakeholder Corporation Strategies for Non-Profit Organizations India\'s Political Environment The Business Environment in the Twenty-First Century Strategic Planning in the Twenty-First Century India Strategic Action Role of the CEO in Strategic Action Implementing Strategy: Team Members Strategies for the Twenty-First Century in India Strategic Management Case Studies
|Title:||Textbook of Strategic Management PB||Publisher:||MACMILLAN INDIA LIMITED|
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