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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Hardcover)

By Author : W Chan Kim , Renee Mauborgne 
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Description

This landmark work upends traditional thinking about strategy, and explains how to create uncontested market space and make the competition irrelevant while charting a new path to capture new market space that is ripe for growth.
A landmark work that upends traditional thinking about strategy, and charts a new path to capture new market space that is ripe for growth.

Book Details


Title: Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
Publisher: Harvard Business School Press
Author: W Chan Kim , Renee Mauborgne
Edition: Hardcover
Language: English
ISBN: 1591396190
EAN: 9781591396192
No. of Units: 1
No. of Pages: 256
Publish Date: 2005-2-1
Binding: Hardcover
Deliverable Countries: This product ships to India, Sri Lanka.

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