Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Hardcover)

By W Chan Kim , Renee Mauborgne 
Publisher: Harvard Business School Press
Edition: Hardcover
Language: English
ISBN: 1591396190
EAN: 9781591396192
No. of Units: 1
No. of Pages: 256
Publish Date: 2005-2-1
Binding: Hardcover
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Description

This landmark work upends traditional thinking about strategy, and explains how to create uncontested market space and make the competition irrelevant while charting a new path to capture new market space that is ripe for growth.
A landmark work that upends traditional thinking about strategy, and charts a new path to capture new market space that is ripe for growth.
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Specification

Title: Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
Publisher: Harvard Business School Press
Author: W Chan Kim , Renee Mauborgne
Edition: Hardcover
Language: English
ISBN: 1591396190
EAN: 9781591396192
No. of Units: 1
No. of Pages: 256
Publish Date: 2005-2-1
Binding: Hardcover

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