Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Description
This landmark work upends traditional thinking about strategy, and explains how to create uncontested market space and make the competition irrelevant while charting a new path to capture new market space that is ripe for growth. A landmark work that upends traditional thinking about strategy, and charts a new path to capture new market space that is ripe for growth.
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
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