Communication Theories: Origins, Methods and Uses in the Mass Media (Paperback)

By 

Werner J Severin

  (Author),

James W Tankard

  (Author),

James W Tankard

  (Author)
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Communication Theories: Origins, Methods and Uses in the Mass Media Book Description

The Fifth Edition addresses ongoing changes in mass communications and new developments in mass communications theory. The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts. A new chapter on cyber communications explores the influential new medium, using discussions of mediamorphosis, hypertext, multimedia, interface design, Internet addiction and Internet dependency. An extensively rewritten chapter on media chains and conglomerates addresses key developments in the field. The book also includes unique coverage of media uses and institutions, meant as an alternative way to think about mass communication. For readers interested in exploring mass communication theory.

About the Author :

James W Tankard has contributed to Communication Theories: Origins, Methods and Uses in the Mass Media as an author.

James Tankard (Ph.D., Stanford University, 1970) is Jesse H. Jones Professor of Journalism at the University of Texas, Austin. He is the author of The Statistical Pioneers (Schenkman Books, 1984) and the co-author of Basic News Reporting (Mayfield, 1977), Mass Media in the Information Age (Prentice Hall, 1990), and Communication Theories: Origins, Methods, and Uses in the Mass Media, 5/e (Addison-Wesley, 2000). Tankard has contributed six book chapters and is author or co-author of 28 journal articles. He served as editor of <

Book Details


Title: Communication Theories: Origins, Methods and Uses in the Mass Media
Publisher: Allyn & Bacon
Author: Werner J Severin, James W Tankard, James W Tankard
Edition: Paperback
Edition Number: 5
Language: English
ISBN:

0801333350

EAN:

9780801333354

No. of Pages: 432
Publish Date: 2000-6-29
Binding: Paperback
Deliverable Countries: This product ships to Restricted International (Books).

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The book Communication Theories: Origins, Methods and Uses in the Mass Media by Werner J Severin, James W Tankard, James W Tankard (author) is published or distributed by Allyn & Bacon [0801333350, 9780801333354]. This particular edition was published on or around 2000-6-29 date. Communication Theories: Origins, Methods and Uses in the Mass Media has Paperback binding and this format has 432 number of pages of content for use. The printed edition number of this book is 5. This book by Werner J Severin, James W Tankard, James W Tankard is written in English language.
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