Smart: Small Car, Big Deal (Paperback )

Mbi Publishing Co

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Smart: Small Car, Big Deal Book Description

The smart story is one of entrepreneurial vision and daring. It is a story of innovation and proof that to be successful, even the best ideas must be appropriate for their time. At Mercedes-Benz, the roots of an automotive concept designed specifically for urban use reach back to the 1970s. The growing problems of inner-city individual transportation, a parking situation which was becoming ever more critical even then, and increasing environmental awareness spurred by the crises of the early 1970s and 1980s, helped position the smart to breakthrough in the early 1990s.
Since 1998, a total of 770,000 customers have purchased the first-generation smart fortwo. And, for many, it has become a part of their individual world views. In 2008, the smart comes to North America where it will be distributed by savvy auto magnate Roger Penske. Over 20,000 U.S. customers have placed advance, online reservations for the diminutive car.

Book Details

Title:	Smart: Small Car, Big Deal
Publisher:	Motorbooks International
Author:	Mbi Publishing Co
Edition:	Paperback
Language:	English
ISBN:	0760335214
EAN:	9780760335215
No. of Pages:	177
Publish Date:	2008-10-31
Binding:	Paperback

Deliverable Countries: This product ships to United Arab Emirates, Australia, Belgium, Bahrain, Switzerland, China, Germany, Spain, Finland, France, Hong Kong, Indonesia, India, Japan, Kenya, Kuwait, Sri Lanka, Malaysia, Netherlands, New Zealand, Russia, Saudi Arabia, Singapore, Thailand, South Africa.