The Portable MBA in Marketing (Portable Mba Series) (Hardbound)

Charles D Schewe

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The Portable MBA in Marketing (Portable Mba Series) Book Description

An accessible guide to significant trends in marketing covers such important topics as product planning and development, marketing research, global marketing, the role of the customer and quality in the marketing process, and much more. National ad/promo.

Book Details

Title:	The Portable MBA in Marketing (Portable Mba Series)
Publisher:	John Wiley & Sons Inc
Author:	Alexander Hiam, Charles D Schewe
Edition:	Hardbound 1st THUS
ISBN:	047154728X
EAN:	9780471547280
No. of Pages:	480

Deliverable Countries: This product ships to India, Sri Lanka.

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The book The Portable MBA in Marketing (Portable Mba Series) by Alexander Hiam, Charles D Schewe (author) is published or distributed by John Wiley & Sons Inc [047154728X, 9780471547280]. This particular edition was published on or around 1992-04-01 date. The Portable MBA in Marketing (Portable Mba Series) has Hardbound binding and this format has 480 number of pages of content for use.

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