Different Thinking: Creative Strategies for Developing the Innovative Business

Different Thinking: Creative Strategies for Developing the Innovative Business (Paperback)

By Anja Foerster , Peter Kreuz 
Publisher: Kogan Page
Edition: Paperback
Language: English
ISBN: 0749453907
EAN: 9780749453909
No. of Units: 1
No. of Pages: 198
Publish Date: 2009-6-1
Binding: Paperback

Other Editions

Edition Price Availability
Hardcover 2007 R 1,831 In Stock.

Description

"Different Thinking" is a manifesto for a new management. A management that upends long-held industry conventions, fearlessly challenges the old guard, and strives to amaze customers with innovative and unique products and services. Featuring case studies from major international brands and companies including Apple, Virgin, BMW, and Starbucks, the authors illustrate how taking such innovative approaches has worked in practice. Written in an accessible and practical style, "Different Thinking" offers business and management practitioners the opportunity to re-energize, transform and significantly increase the value of their organizations.
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Specification

Title: Different Thinking: Creative Strategies for Developing the Innovative Business
Publisher: Kogan Page
Author: Anja Foerster , Peter Kreuz
Edition: Paperback
Language: English
ISBN: 0749453907
EAN: 9780749453909
No. of Units: 1
No. of Pages: 198
Publish Date: 2009-6-1
Binding: Paperback

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