Different Thinking: Creative Strategies for Developing the Innovative Business (Paperback )

Different Thinking: Creative Strategies for Developing the Innovative Business Book Description

"Different Thinking" is a manifesto for a new management. A management that upends long-held industry conventions, fearlessly challenges the old guard, and strives to amaze customers with innovative and unique products and services. Featuring case studies from major international brands and companies including Apple, Virgin, BMW, and Starbucks, the authors illustrate how taking such innovative approaches has worked in practice. Written in an accessible and practical style, "Different Thinking" offers business and management practitioners the opportunity to re-energize, transform and significantly increase the value of their organizations.

About the Author :

Anja Foerster has contributed to Different Thinking: Creative Strategies for Developing the Innovative Business as an author. Anja Foerster owns, with Peter Kreuz, an international consulting firm dedicated to equipping leaders for a world of change. Their clients include BMW AG, Microsoft and IBM.

Peter Kreuz has contributed to Different Thinking: Creative Strategies for Developing the Innovative Business as an author. Peter Kreuz owns, with Anja Frster, an international consulting firm dedicated to equipping leaders for a world of change. Their clients include BMW AG, Microsoft and IBM.

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