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Different Thinking: Creative Strategies for Developing the Innovative Business

Different Thinking: Creative Strategies for Developing the Innovative Business (Paperback)

By Author : Anja Foerster , Peter Kreuz 

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Different Thinking: Creative Strategies for Developing the Innovative Business Description

"Different Thinking" is a manifesto for a new management. A management that upends long-held industry conventions, fearlessly challenges the old guard, and strives to amaze customers with innovative and unique products and services. Featuring case studies from major international brands and companies including Apple, Virgin, BMW, and Starbucks, the authors illustrate how taking such innovative approaches has worked in practice. Written in an accessible and practical style, "Different Thinking" offers business and management practitioners the opportunity to re-energize, transform and significantly increase the value of their organizations.

Book Details


Title: Different Thinking: Creative Strategies for Developing the Innovative Business
Publisher: Kogan Page
Author: Anja Foerster , Peter Kreuz
Edition: Paperback
Language: English
ISBN: 0749453907
EAN: 9780749453909
No. of Units: 1
No. of Pages: 198
Publish Date: 2009-6-1
Binding: Paperback
Deliverable Countries: This product ships to Restricted International (Books).

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