Advertising Management (HB)


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  • Advertising Management

Advertising Management Book Description


About the Book:
"Advertising Management" as a paper is being taught at MA (Econ), MBA, MCom and other Management Courses at various universities and institutions. This book is designed as an introductory text to the above paper, encompassing vital information on all pertinent aspects. Thus the material presented here would be of interest as well as of great use to the students, teachers and professionals in the field. The following topics make core of this work-Role of Advertising in Marketing Process; Process of Communication; Stimulations of Primary of Selective Demand; Media Planning; Advertising Campaign; Media Strategy; Advertising Budgeting; Advertising Operations; Consumer Behaviour; Distribution Decisions; Publicity Plans; Emergence of Service Marketing; Role of Creative Strategies; and Public Relations in India; etc.

Book Details


Title: Advertising Management
Publisher: Anmol Publications
Edition: Hb
ISBN:

8126128313

No. of Pages: 428
Deliverable Countries: This product ships to India, Sri Lanka.

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Description :
Inferno: The New Robert Langdon Thriller
The book Advertising Management by (author) is published or distributed by Anmol Publications [8126128313, ]. This particular edition was published on or around 2006 date. Advertising Management has HB binding and this format has 428 number of pages of content for use.
* The book summary and image may be of a different edition or binding of the same title.
* Book reviews are added by registered customers. They need not necessarily buy book.
* These books are NOT available for reading online or for free download in PDF or ebook format.
* Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.

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