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Advertising and New Media

Advertising and New Media (Paperback)

By Author : Spurgeon Christ , Christina Spurgeon 
R 2,202 ($ 37.43) (£ 20.62)
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Advertising and New Media Description

Clear and comprehensive, this book explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from mass' media to my' media, examples are taken from across the globe.

Book Details


Title: Advertising and New Media
Publisher: Routledge
Author: Spurgeon Christ , Christina Spurgeon
Edition: Paperback
Language: English
ISBN: 0415430356
EAN: 9780415430357
No. of Units: 1
No. of Pages: 144
Publish Date: 2007-12-14
Binding: Paperback
Deliverable Countries: This product ships to Restricted International (Books).

Discussion : Advertising and New Media

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