| Edition | Price | Availability |
| Ebook, Pdf 2007 |
1,735 1,561 |
In Stock. 0-0 business days |
| Hardcover 2007 |
6,876 6,807 |
Not Available. 5-7 business days |
This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' to 'my' media, Advertising and New Media critically evaluates the social and cultural implications of increased interactivity and consumer creativity for the future of advertising, with examples drawn from the USA, the UK, Europe, Australia and the peoples Republic of China.
Features include:
| Title: | Advertising and New Media | Publisher: | Routledge |
| Author: | Spurgeon Christ, Christina Spurgeon |
| Edition: | Paperback |
| Language: | English |
| ISBN: | 0415430356 |
| EAN: | 9780415430357 |
| No. of Pages: | 144 |
| Publish Date: | 2007-12-14 |
| Binding: | Paperback |
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