Advertising and New Media (Paperback)


Spurgeon Christ


Christina Spurgeon


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Advertising and New Media Book Description

This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' to 'my' media, Advertising and New Media critically evaluates the social and cultural implications of increased interactivity and consumer creativity for the future of advertising, with examples drawn from the USA, the UK, Europe, Australia and the peoples Republic of China.

Features include:

  • evaluation of consumer-generated advertising, including the Coke Mentos phenomenon, and comparative analysis of the Dove a ~Real Beautya (TM) and Axe/Lynx a ~Effecta (TM) campaigns
  • interviews with industry practitioners, providing first-hand insights on the impact of new media on advertising.

Book Details

Title: Advertising and New Media
Publisher: Routledge
Author: Spurgeon Christ, Christina Spurgeon
Edition: Paperback
Language: English




No. of Pages: 144
Publish Date: 2007-12-14
Binding: Paperback
Deliverable Countries: This product ships to India only.

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The book Advertising and New Media by Spurgeon Christ, Christina Spurgeon (author) is published or distributed by Routledge [0415430356, 9780415430357]. This particular edition was published on or around 2007-12-14 date. Advertising and New Media has Paperback binding and this format has 144 number of pages of content for use. This book by Spurgeon Christ, Christina Spurgeon is written in English language.
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