Business Today

Business Today (Hardbound)

By David J Rachman , Michael H Mescon 
Publisher: Mcgraw-Hill College
Edition: Hardbound
ISBN: 0070517568
EAN: 9780070517561
No. of Pages: 800
Publish Date: 1995-08-01
Binding: Hardbound

Description

In this text, students not only read about business, they experience it firsthand in every chapter through a variety of highly involving activities that no other textbook can match. Students appreciate its up-to-date real-life examples, its carefully integrated in-depth coverage, its lively conversational writing style, and its eye-opening contemporary graphics. With its video exercises, integration of international examples throughout the book, coverage of current events, exploration of ethical issues, and activities that foster critical thinking, this book conveys the excitement and flavour of business better than any other textbook. Each chapter begins with "On the job: facing a business challenge", a vignette that attracts students' interest by vividly portraying a problem faced by a real business-person. Each chapter ends with "On the job: meeting a business challenge", a simulation which expands on the chapter-opening vignette and asks students to solve the challenge by applying principles in the text and selecting the best alternatives from the choices offered.
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Specification

Title: Business Today
Publisher: Mcgraw-Hill College
Author: David J Rachman , Michael H Mescon
Edition: Hardbound
ISBN: 0070517568
EAN: 9780070517561
No. of Pages: 800
Publish Date: 1995-08-01
Binding: Hardbound

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