Managerial Economics is both a challenging and a rewarding subject. Managerial Economics, Business Economics, Economics for Business and Management or Economics of the firm are the synonyms of courses commonly designed in Applied Economics under the curriculum of management studies. This book caters to such common need of the subject taught in Management Faculties of the Institues and Universities in India and other developing Asian countries. In this volume, Dr. Mithani in his intimate style presents a comprehensive and lucid exposition of the theory and tools of managerial economic analysis with their practical applications. His approach provides a unique integration of cases and the text in a meaningful way to understand real business economy. The book will have utility for the students of Master's courses in management studies [MBA, MMS, M.Sc management, etc.] as well as professional courses in engineering, public administration, banking, etc. and competitive examinations like C.A., CFAI, etc. In this edition, the UGC Model Curriculum 2002 for M.Com. (MC 1.3 Managerial Economics) is covered. It can also be used by undergraduate students of commerce and economics in a selective manner.
The Nature and Significance of Managerial Economics
Basic Concepts, Tools and Techniques of Analysis
Market Demand Analysis
Theory of Consumer Demand
Elasticity of Demand
Demand Forecasting and Demand-Led Business Strategy
Economies of Scale and Scope
Competitive Equilibrium Price
Objectives of the Firm
Break-even Analysis and Cost Control
Theory of Profit Maximisation: Conditions for Equilibrium of a Firm
Equilibrium of the Firm and Industry under Perfect Competition
Monopoly Pricing and Output Equilibrium
Price Discrimination (Discriminating Monopoly)
Pricing Policy and Methods
Profit Policy and Profit Planning
Rudimentary Project Planning and Capital Budgeting
Government and Market Economy: Key Issues
Characteristics of K-Economy
Elementary Input-Output Analysis
Case Study Folio
About the Author(s):
Dr. D.M. Mithani has a master`s degree in Economics and a Ph.D. in Banking and Finance from the University of Mumbai. Dr.Mithani has a long teaching experience of over three decades serving in India at the University of Mumbai besides his association with the University of Utara Malaysia (UUM) at Malaysia. He was an elected member of the Executive Committee of the Indian Economic Association during 1988-1994. Dr.Mithani is a prolific writer. He has contributed widely to many journals, national and international seminars and conferences. He has published over 50 books in the field of economics. His latest publications include International Economics, Economics Ideas of the Magnificient Seven and Dynamics of Monetary Fiscal Policy- An Indian Perspective, Modern Public Finance and Economic Analysis
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