International Trade and Export Management (Unknown)

International Trade and Export Management Book Description

About the Book:
This book provides, in one volume, various theoretical and managerial aspects of International Marketing. It is divided into four parts. Part I, which deals with important theories, concepts, issues and organisations related to international trade and investment, provides a theoretical background for the study of Export Management. The subject matter is presented in a lucid style so that it could be easily understood even by those who do not have any academic background of Economics. Part II deals with various aspects of international marketing management. Part III provides a picture of India's foreign trade and commercial policy, including regulation of foreign trade. Part IV presents some cases.
First published two decades ago, the book received a tremendous response. It has been revised and modified a number of times. This edition, however, is characterised by a thorough revision and substantial modification to reflect the rapidly changing environment of International Trade and has been restructured to be an authoritative text on the subject.

Book Contents:

1. An Overview Of International Trade
2. Theories of International Trade
3. Gains From Trade And Terms of Trade
4. Trade Policy (Free Trade versus Protection)
5. Regional Economic Integration (Trade Blocs) And Cooperation
6. International Commodity Agreements, Cartels and State Trading
7. Balance of Payments
8. International Monetary System
9. Foreign Exchange Market
10. Eurocurrency Market
11. International Financial and Development Institutions
12. World Trade OrganiZation (WTO)
13. International Investments
14. Multinational Corporations (MNCs)
15. Globalisation

1. International Marketing - An Introduction
2. International Marketing Environment and Marketing Strategy
3. International Marketing Intelligence
4. Market Selection and profiling
5. Foreign Market Entry Strategies
6. International Marketing Channels
7. Product Strategies
8. Promotion sTRATEGY
9. Pricing Strategy
10. OrganiSation For Export Marketing
11. Business from World Bank Aided Projects

About the Author(s):
Dr. Francis Cherunilam, a post-graduate in Economics and Business Administration and a doctorate in the area of International `Business, is a prolific writer and has to his credit about 20 books and over a hundred research papers and articles. Some of his books and papers have been translated into Indian and foreign languages.
He is at present a professor at the School of Management Studies, Cochin University of Science and Technology. Earlier, he was on the faculties of the Department of Postgraduate Studies and Research in Economics and the Department of Management Science, University of Mysore. He also had a short stint at the the Indian Institute of Management, Calicut, as Professor and Chairman, Marketing Area.

Book Details

Title:	International Trade and Export Management
Publisher:	Himalaya
Author:	Dr Francis Cherunilam
Edition:	Students Edition
Edition Number:	14
EAN:	CHIMPUB100438

Deliverable Countries: This product ships to India, Sri Lanka.

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background of the international trade	0	Jul 13, 2009 10:41:02 AM