About the Book:
The book incorporates copious examples from Indian business situation. The book has used charts, exhibits and tables appropriately to express large volume of data. Suitable reading materials are incorporated at the end of three chapters, which are published articles, by the author in strategic management to give in-depth knowledge in the subject. Two sets of questions are included at the end of each chapter to test the level of comprehension of learners. Each chapter is divided into different sections, which are logically sequenced. At the end, an explanatory note on the case study method and an illustrative case in included along with cases on Canara Bank, Coffee Board and ITC Ltd. PSPD. The syllabus and university questions of three universities are appended at the end thereby the students' interest are taken care. The bibliography can help as a source of reference matter for further reading for students and researchers.
New reading materials on "Mission Statements of Indian Companies - A Content Analysis", "Bench Marking" and "Balanced Scorecard in Indian Industries" are incorporated at suitable places.
|Author:||Dr Mrs M Jeyarathnam|
|karthik mba j.j college trichy||0||Oct 1, 2009 9:47:14 AM|
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