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Strategic Management Description
About the Book:
The book incorporates copious examples from Indian business situation. The book has used charts, exhibits and tables appropriately to express large volume of data. Suitable reading materials are incorporated at the end of three chapters, which are published articles, by the author in strategic management to give in-depth knowledge in the subject. Two sets of questions are included at the end of each chapter to test the level of comprehension of learners. Each chapter is divided into different sections, which are logically sequenced. At the end, an explanatory note on the case study method and an illustrative case in included along with cases on Canara Bank, Coffee Board and ITC Ltd. PSPD. The syllabus and university questions of three universities are appended at the end thereby the students' interest are taken care. The bibliography can help as a source of reference matter for further reading for students and researchers. New reading materials on "Mission Statements of Indian Companies - A Content Analysis", "Bench Marking" and "Balanced Scorecard in Indian Industries" are incorporated at suitable places.
The Strategic Management Process
Mission and Goals
Corporate Governance and Social Responsibility
Porter's Five Forces Model and Strategic Groups
Competitive Advantage: Resource - Capabilities and Core Competence
Internal Scanning: Organizational Analysis
Strategy Formulation: Situation Analysis
Strategy Formulation: Corporation Strategy
Strategy Formulation: At the Business Level
Strategy Formulation: Functional Strategy
Strategy in Global Environment
Building and Restructuring the Corporation
Strategic Choice and Balanced Score Card
Implementation of Strategy: Designing Organizational Structure
Designing Strategic Control Systems: Matching Control and Structure to Strategy
Matching Structure and Control Strategy
Implementation of Strategic Change: Politics, Power and Change
Techniques of Strategic Evaluation and Control
Strategic Issues in Managing Technology and Innovation
Strategic Issue in Entrepreneurial Ventures and Small Businesses
Strategic Issues in Not-for-Profit Organization
Role of Technology and Knowledge Management
About the Author(s): Professor, Dept. of Management Studies, K.L.N. College of Engineering, Tamil Nadu.
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