The Export of Meaning: Cross- Cultural Readings of Dallas (Paperback)

The Export of Meaning: Cross- Cultural Readings of Dallas Book Description

In the new paperback edition of this classic text, Liebes and Katz examine how television viewers around the world respond differently to popular television programmes, particularly" Dallas. Analszing conversations among viewers in Israel, Japan and the U. S., they show that viewers possess a good deal more critical ability than they are commonly given credit for.

About the Author :

Elihu Katz has contributed to The Export of Meaning: Cross- Cultural Readings of Dallas as an author. Elihu Katz is Trustee Professor at the Annenberg School for Communication, University of Pennsylvannia; Emeritus Professor of Sociology and Communication at the Hebrew University of Jerusalem; and Scientific Director of the Guttman Institute of Applied Social Research.

Tamar Liebes has contributed to The Export of Meaning: Cross- Cultural Readings of Dallas as an author. Liebes is Director of the Smart Institute of Communication at the Hebrew University of Jerusalem.

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