Words That Work: It's Not What You Say, It's What People Hear (Paperback)

By 

Frank Luntz

  (Author)
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Paperback 2008
Rs. 916 714
In Stock. 5-7 business days
Audio-cd 2007
Rs. 1,227
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Hardcover 2007
Rs. 1,718 1,580
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  • Words That Work: It's Not What You Say, It's What People Hear

Words That Work: It's Not What You Say, It's What People Hear Book Description

The nations premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work , Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential.

Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdochs six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness."

If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this books for you.

Book Details


Title: Words That Work: It's Not What You Say, It's What People Hear
Publisher: Hyperion
Author: Frank Luntz
Edition: Paperback
ISBN:

1401303080

EAN:

9781401303082

No. of Pages: 273
Deliverable Countries: This product ships to India, Sri Lanka.

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Inferno: The New Robert Langdon Thriller
The book Words That Work: It's Not What You Say, It's What People Hear by Frank Luntz (author) is published or distributed by Hyperion [1401303080, 9781401303082]. This particular edition was published on or around 2007-01-02 date. Words That Work: It's Not What You Say, It's What People Hear has Paperback binding and this format has 273 number of pages of content for use.
* The book summary and image may be of a different edition or binding of the same title.
* Book reviews are added by registered customers. They need not necessarily buy book.
* These books are NOT available for reading online or for free download in PDF or ebook format.
* Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.

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