Selling the Invisible: A Field Guide to Modern Marketing (Paperback)

By 

Harry Beckwith

  (Author)
Write a Review
Cash On Delivery Available 25 %
List Price: Rs. 795
Our Price: Rs. 596
You Save: Rs. 199 (25%)

Available. FREE Shipping in India!
Ships in 4-5 business days.
Call +91-79-40260260, +91-79-67778777
New & Used  from  sellers starting at 

Also Available in:

Edition Price Availability
Hardcover 1997
Rs. 398
Available. 2-4 weeks
  • Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing Book Description

About the Book :

Selling The Invisible is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. Selling The Invisible covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere; Focus Groups Don'ts; The More You Say, the Less People Hear; Seeing the Forest around the Falling Trees.

Book Details


Title: Selling the Invisible: A Field Guide to Modern Marketing
Publisher: Warner Books
Author: Harry Beckwith
Edition: Paperback
Language: English
ISBN:

0446672319

EAN:

9780446672313

No. of Pages: 272
Deliverable Countries: This product ships to India, Sri Lanka.

Customer Reviews : Selling the Invisible: A Field Guide to Modern Marketing

Be the first one to review this product!
Have you used this product?
    

Discussion : Selling the Invisible: A Field Guide to Modern Marketing

No Discussion has been started.  See Latest Discussions

Start a new Discussion

Topic Title :
Description :
Inferno: The New Robert Langdon Thriller
The book Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith (author) is published or distributed by Warner Books [0446672319, 9780446672313]. This particular edition was published on or around 1998-03-01 date. Selling the Invisible: A Field Guide to Modern Marketing has Paperback binding and this format has 272 number of pages of content for use. This book by Harry Beckwith is written in English language.
* The book summary and image may be of a different edition or binding of the same title.
* Book reviews are added by registered customers. They need not necessarily buy book.
* These books are NOT available for reading online or for free download in PDF or ebook format.
* Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.

www.infibeam.com/Books is the biggest online bookstore in India for sale of books at best price - fiction, literature, audiobooks, study guides, novels, story books, rare books, textbooks and books by popular authors. These are available in various editions and bindings e.g. paperback and at best discount.
Facebook Twitter Infibeam Blog Google Plus Pinterest
Newsletter Subscription

All Stores

Books

Your Account


Contact Us

Help


Others

Payment Options


Payment Options

Safe & Secure Shopping

Safe and Secure Shopping
Infibeam sites: BuildaBazaar.com | Picsquare.com     Copyright © 2007-2013 Infibeam.com and Affiliates