|Available. 2-4 weeks|
About the Book :
Selling The Invisible is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. Selling The Invisible covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere; Focus Groups Don'ts; The More You Say, the Less People Hear; Seeing the Forest around the Falling Trees.
|Title:||Selling the Invisible: A Field Guide to Modern Marketing||Publisher:||Warner Books|
|No. of Pages:||272|
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