Shopper, Buyer, and Consumer Behavior: Theory, Marketing Applications and Public Policy

Shopper, Buyer, and Consumer Behavior: Theory, Marketing Applications and Public Policy (Paperback)

By Jay Lindquist 
Publisher: Atomic Dog Publishing
Edition: Paperback
ISBN: 1426637012
EAN: 9781426637018
No. of Pages: 1
Publish Date: 2008-06-02
Binding: Paperback

Description

Consumerism at its best! This up-to-date text focuses on consumer shopping, buying and consumption behavior topics looking at both domestic and international theory and examples. It is divided into sections on marketing foundations, consumer decision making, psychological and sociological influences on consumer decision making, and special topics relating to public policy, organizational buying and conducting research. The principles presented have application in not-for-profit and for-profit settings. A series of relevant cases are also included.
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Specification

Title: Shopper, Buyer, and Consumer Behavior: Theory, Marketing Applications and Public Policy
Publisher: Atomic Dog Publishing
Author: Jay Lindquist
Edition: Paperback
ISBN: 1426637012
EAN: 9781426637018
No. of Pages: 1
Publish Date: 2008-06-02
Binding: Paperback

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