Shopper, Buyer, and Consumer Behavior: Theory, Marketing Applications and Public Policy (Paperback)

By 

Jay Lindquist

  (Author)

List Price: Rs. 6,173 + (Sourcing Fee: 278) 
Our Price: Rs. 6,451 ($ 109.67) (£ 60.23)

This item is presently Out of Stock.
Available.

Shopper, Buyer, and Consumer Behavior: Theory, Marketing Applications and Public Policy Book Description

Consumerism at its best! This up-to-date text focuses on consumer shopping, buying and consumption behavior topics looking at both domestic and international theory and examples. It is divided into sections on marketing foundations, consumer decision making, psychological and sociological influences on consumer decision making, and special topics relating to public policy, organizational buying and conducting research. The principles presented have application in not-for-profit and for-profit settings. A series of relevant cases are also included.

Book Details


Title: Shopper, Buyer, and Consumer Behavior: Theory, Marketing Applications and Public Policy
Publisher: Atomic Dog Publishing
Author: Jay Lindquist
Edition: Paperback 4
ISBN:

1426637012

EAN:

9781426637018

No. of Pages: 1
Deliverable Countries: This product ships to Restricted International (Books).

Discussion : Shopper, Buyer, and Consumer Behavior: Theory, Marketing Applications and Public Policy

No Discussion has been started.  See Latest Discussions

Start a new Discussion

Topic Title :
Description :
Kids Carnival
The book Shopper, Buyer, and Consumer Behavior: Theory, Marketing Applications and Public Policy by Jay Lindquist (author) is published or distributed by Atomic Dog Publishing [1426637012, 9781426637018]. This particular edition was published on or around 2008-06-02 date. Shopper, Buyer, and Consumer Behavior: Theory, Marketing Applications and Public Policy has Paperback binding and this format has 1 number of pages of content for use.
* The book summary and image may be of a different edition or binding of the same title.
* Book reviews are added by registered customers. They need not necessarily buy book.
* These books are NOT available for reading online or for free download in PDF or ebook format.
* Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.

www.infibeam.com/Books is the biggest online bookstore in India for sale of books at best price - fiction, literature, audiobooks, study guides, novels, story books, rare books, textbooks and books by popular authors. These are available in various editions and bindings e.g. paperback and at best discount.