Email Marketing: An Hour A Day

Email Marketing: An Hour A Day Book Description

This is the ultimate guide to crafting a successful email marketing strategy. Written by renowned email marketing experts, this book clearly explains important email marketing concepts, trends, and best practices before laying out a day-by-day, task-by-task plan for developing, managing, and measuring a successful email marketing plan. The hour-a-day approach makes what can be an overwhelming task feel approachable -- perfect for overworked marketers, PR pros, small-business owners, and professionals throughout an organization tasked with developing an email marketing strategy.

Full of interesting case studies, step-by-step guides, checklists, quizzes, and hands-on tutorials, this book is sure to help marketers and advertisers at all levels develop, implement, and measure successful email marketing campaigns.

About the Author
Jeanniey Mullen is a leading expert in email marketing and has more than two decades' experience helping B2B and B2C clients such as IBM, Yahoo!, and American Express harness the power of a digital dialog to drive revenue, improve brand impact, and enhance customer relationships. She founded and is executive chairperson of the Email Experience Council, is a frequent keynote speaker at industry trade shows, authors a ClickZ column, and has appeared in the Wall Street Journal and New York Times.

David Daniels is a research director at JupiterResearch focused on email marketing and operations. He maintains a popular blog (http://weblogs.jupiterresearch.com/analysts/daniels/) and is a frequent presenter, keynote speaker, and panel moderator at key industry tradeshows, including DMA, shop.org, Email Insider Summit, and SIPA.

Table of Contents

• Foreword.
• Introduction.
• Chapter 1 Understanding Email Marketing Today.
• Chapter 2 The Five Critical Elements of Every Email You Create.
• Chapter 3 Getting Ready to Build Your Email Marketing Efforts.
• Chapter 4 What Happens Once You Send Your Email.
• Chapter 5 Eight Key Drivers of Your Email Campaign 77
• Chapter 6 Preparing Your Email Marketing Strategy.
• Chapter 7 Month 2: Ensuring Success as You Launch Your Campaign.
• Chapter 8 Month 3: Adding Bells and Whistles.
• Chapter 9 Getting Ready for Year 2 and Beyond.
• Appendix A Vendor Resource List.
• Appendix B Email Checklists.
• Glossary.
• Index

Book Details

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