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Connect with customers with compelling content! This book shows marketing professionals step-by-step how to create and execute a content marketing strategy that works regardless of the size of your company or the type of business you are in. Specific tools show how to select content types that best match your specific strategy, whether it is print, magazines, newsletters, white papers, web sites, microsites, web casts, e-Books, enewsletters, blogs, videos, podcasts, or a combination of the above. It reveals that the greatest opportunity businesses have ever had to communicate directly with their customers.
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