Exploring Corporate Strategy: Text & Cases, 7/e (Paperback)

By 

Gerry Johnson

  (Author),

Kevan Scholes

  (Author),

Richard Whittington

  (Author)
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Exploring Corporate Strategy: Text & Cases, 7/e Book Description


PART I: INTRODUCTION

  1. Introducing strategy
PART II: THE STRATEGIC POSITION
  1. The Environment
  2. Strategic Capability
  3. Expectations and Purposes
PART III: STRATEGIC CHOICES
  1. Business-Level Strategy
  2. Corporate-Level and International Strategy
  3. Directions and Methods of Development
PART IV: STRATEGY IN ACTION
  1. Organising for Success
  2. Enabling Success
  3. Managing Strategic Change
PART V: HOW STRATEGY DEVELOPS
  1. Understanding Strategy Development

Book Details


Title: Exploring Corporate Strategy: Text & Cases, 7/e
Publisher: Pearson
Author: Gerry Johnson, Kevan Scholes, Richard Whittington
Edition: Paperback
Edition Number: 7
Language: English
ISBN:

8131719251

EAN:

9788131719251

No. of Pages: 1,072
Deliverable Countries: This product ships to India, Sri Lanka.

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The book Exploring Corporate Strategy: Text & Cases, 7/e by Gerry Johnson, Kevan Scholes, Richard Whittington (author) is published or distributed by Pearson [8131719251, 9788131719251]. Exploring Corporate Strategy: Text & Cases, 7/e has Paperback binding and this format has 1,072 number of pages of content for use. The printed edition number of this book is 7. This book by Gerry Johnson, Kevan Scholes, Richard Whittington is written in English language.
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