Exploring Corporate Strategy: Text & Cases, 7/e

Exploring Corporate Strategy: Text & Cases, 7/e (Paperback)

By Gerry Johnson , Kevan Scholes , Richard Whittington 
Publisher: Pearson
Edition: Paperback
Edition Number: 7
Language: English
ISBN: 8131719251
EAN: 9788131719251
No. of Pages: 1,072
Binding: Paperback
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Description


PART I: INTRODUCTION
  1. Introducing strategy
PART II: THE STRATEGIC POSITION
  1. The Environment
  2. Strategic Capability
  3. Expectations and Purposes
PART III: STRATEGIC CHOICES
  1. Business-Level Strategy
  2. Corporate-Level and International Strategy
  3. Directions and Methods of Development
PART IV: STRATEGY IN ACTION
  1. Organising for Success
  2. Enabling Success
  3. Managing Strategic Change
PART V: HOW STRATEGY DEVELOPS
  1. Understanding Strategy Development
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Specification

Title: Exploring Corporate Strategy: Text & Cases, 7/e
Publisher: Pearson
Author: Gerry Johnson , Kevan Scholes , Richard Whittington
Edition: Paperback
Edition Number: 7
Language: English
ISBN: 8131719251
EAN: 9788131719251
No. of Pages: 1,072
Binding: Paperback

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