Essentials of Business Environment is a comprehensive book which covers the discussion of all the environmental factors in greater detail. As will be seen in the subsequent pages, the book is divided into five sections discussing political, legal, economic, technological, social-cultural, and natural factors in that order. Of particular significance is the discussion on social-cultural environment wherein the influence of Indian cultural ethos on business is commented upon tracing each aspect from the very early days to the contemporary period. The discussion throughout the book is simple and logical, punctuated with illustrations and anecdotes drawn from contemporary business houses.
K.Aswathappa is an M.Com, Ph.D. and currently is the Dean, Faculty of Commerce and Management, Bangalore University. Being a prolific writer, he has 15 books(including the present one)and several articles to his credit. His other areas of interest include human resource management, organisational behaviour and strategic management. He is the member of boards of studies of several universities and has been adjudicator of doctoral theses.