About the Book:
Essentials of Business Environment is a comprehensive book which covers the discussion of all the environmental factors in greater detail. As will be seen in the subsequent pages, the book is divided into five sections discussing political, legal, economic, technological, social-cultural, and natural factors in that order. Of particular significance is the discussion on social-cultural environment wherein the influence of Indian cultural ethos on business is commented upon tracing each aspect from the very early days to the contemporary period. The discussion throughout the book is simple and logical, punctuated with illustrations and anecdotes drawn from contemporary business houses.
|Title:||Essentials of Business Environment||Publisher:||Himalaya|
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