Use coupon HDD400 for additional Rs.400 discount on HDDs Get buyback upto Rs.9000 on iPads. FREE accidental damage protection. FLAT 50% OFF AT @HOME ON SELECT PRODUCTS
  • Use coupon code FREEDOM10 to Get Additional 10% Off on Media *T&C apply
Fundamentals of Retailing, 1/e PB

Fundamentals of Retailing, 1/e PB

R 396
10 %
R 440
[ R 44 Off ]

In Stock.
New & Used from sellers starting at

Ships in 2 - 3 Days. Shipping fee of R 40 will apply if total order value is less than R 500
FREE Shipping in India
Check Delivery to my Area

Fundamentals of Retailing, 1/e PB Description

The book would appeal to the beginners the students of the certificate and diploma courses the book is written in a simple language easy to understand the book contains enough examples and cases from the Indian context we will recommend this book for our short term and intermediate programmes An ideal text book for short term courses in retailing management Can also be pitched in MBA programmes in B & C level management institutes.

Key Features:
  • Comprehensive coverage-Discusses all the important aspects of retailing
  • Subject matter presented in a short and crisp manner-A concise book on retailing
  • Focus on current developments in the Indian retail scenario
  • Examples on practices adopted by retailers in India and abroad
  • Rich pedagogy for easy learning

Table of Contents
  • Chapter 1.Basic Concepts of Retailing
  • Chapter 2.Evolution of Retailing and Indian Retail Scenario
  • Chapter 3.Types of Retailers- Store Based Retail Formats
  • Chapter 4.Multichannel Retailing- Non Store Based Retail Formats
  • Chapter 5.Customer Buying Behavior and Retail Strategies
  • Chapter 6.Financial Performance Measures
  • Chapter 7.Retail Locations and Site Selection
  • Chapter 8.Procurement of Merchandise and Inventory Management
  • Chapter 9.Category Management
  • Chapter 10.Pricing in Retail
  • Chapter 11.Hiring and Managing Human Resources in Retail Organisations
  • Chapter 12.Store Layout & Design and Visual Merchandising
  • Chapter 13.Promotional Mix in Retailing
  • Chapter 14.Promotional Mix in Retailing
  • Chapter 15.Supply Chain Management & Logistics in Retail
  • Chapter 16.Customer Retention - CRM , Loyalty Programmers and Customer Services

Book Details

Title: Fundamentals of Retailing, 1/e PB
Edition Number: 1
ISBN: 0070091498
EAN: 9780070091498
Category(s): Business & Economics
Deliverable Countries: This product ships to India, Sri Lanka.

Similar Items by Category

Business & Economics
Industries  >  Business & Economics
Retailing  >  Industries  >  Business & Economics

Discussion : Fundamentals of Retailing, 1/e PB

See Discussion
* The book summary and image may be of a different edition or binding of the same title.
* Book reviews are added by registered customers. They need not necessarily buy book.
* These books are NOT available for reading online or for free download in PDF or ebook format.
* Price can change due to reprinting, price change by publisher or sourcing cost change for imported books. is the biggest online bookstore in India for sale of books at best price - fiction, literature, audiobooks, study guides, novels, story books, rare books, textbooks and books by popular authors. These are available in various editions and bindings e.g. paperback and at best discount.
Bastard Prince