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Fundamentals of Retailing, 1/e PB Description
The book would appeal to the beginners the students of the certificate and diploma courses the book is written in a simple language easy to understand the book contains enough examples and cases from the Indian context we will recommend this book for our short term and intermediate programmes An ideal text book for short term courses in retailing management Can also be pitched in MBA programmes in B & C level management institutes.
Comprehensive coverage-Discusses all the important aspects of retailing
Subject matter presented in a short and crisp manner-A concise book on retailing
Focus on current developments in the Indian retail scenario
Examples on practices adopted by retailers in India and abroad
Rich pedagogy for easy learning
Table of Contents
Chapter 1.Basic Concepts of Retailing
Chapter 2.Evolution of Retailing and Indian Retail Scenario
Chapter 3.Types of Retailers- Store Based Retail Formats
Chapter 4.Multichannel Retailing- Non Store Based Retail Formats
Chapter 5.Customer Buying Behavior and Retail Strategies
Chapter 6.Financial Performance Measures
Chapter 7.Retail Locations and Site Selection
Chapter 8.Procurement of Merchandise and Inventory Management
Chapter 9.Category Management
Chapter 10.Pricing in Retail
Chapter 11.Hiring and Managing Human Resources in Retail Organisations
Chapter 12.Store Layout & Design and Visual Merchandising
Chapter 13.Promotional Mix in Retailing
Chapter 14.Promotional Mix in Retailing
Chapter 15.Supply Chain Management & Logistics in Retail
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