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Fundamentals of Retailing, 1/e PB

Fundamentals of Retailing, 1/e PB


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Fundamentals of Retailing, 1/e PB Description

The book would appeal to the beginners the students of the certificate and diploma courses the book is written in a simple language easy to understand the book contains enough examples and cases from the Indian context we will recommend this book for our short term and intermediate programmes An ideal text book for short term courses in retailing management Can also be pitched in MBA programmes in B & C level management institutes.

Key Features:
  • Comprehensive coverage-Discusses all the important aspects of retailing
  • Subject matter presented in a short and crisp manner-A concise book on retailing
  • Focus on current developments in the Indian retail scenario
  • Examples on practices adopted by retailers in India and abroad
  • Rich pedagogy for easy learning

Table of Contents
  • Chapter 1.Basic Concepts of Retailing
  • Chapter 2.Evolution of Retailing and Indian Retail Scenario
  • Chapter 3.Types of Retailers- Store Based Retail Formats
  • Chapter 4.Multichannel Retailing- Non Store Based Retail Formats
  • Chapter 5.Customer Buying Behavior and Retail Strategies
  • Chapter 6.Financial Performance Measures
  • Chapter 7.Retail Locations and Site Selection
  • Chapter 8.Procurement of Merchandise and Inventory Management
  • Chapter 9.Category Management
  • Chapter 10.Pricing in Retail
  • Chapter 11.Hiring and Managing Human Resources in Retail Organisations
  • Chapter 12.Store Layout & Design and Visual Merchandising
  • Chapter 13.Promotional Mix in Retailing
  • Chapter 14.Promotional Mix in Retailing
  • Chapter 15.Supply Chain Management & Logistics in Retail
  • Chapter 16.Customer Retention - CRM , Loyalty Programmers and Customer Services

Book Details


Title: Fundamentals of Retailing, 1/e PB
Publisher: TATA MC-GRAW HILL PUBLISHING CO.LTD.-NEW DELHI
Edition:
Edition Number: 1
ISBN: 0070091498
EAN: 9780070091498
Category(s): Business & Economics
Deliverable Countries: This product ships to India, Sri Lanka.

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Business & Economics
Industries  >  Business & Economics
Retailing  >  Industries  >  Business & Economics

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