Contents of the Book
1. Sony s Evolution and Growth
2. Akio Morita: Building Sony
3. Akio Morita The Leadership Style
4. Howard Stringer:Turning Sony Around
5. Sony s Return to Glory
6. Sony Electronics: The Turnaround Strategy
7. Sony Corporation: Turning Around the Television Business
8. Samsung vs. Sony: The Competitive Collaboration
9. Sony Ericsson s Alliance: The Synergies
10. Sony s Film Studios Acquisitions: The Strategic Fit
11. LCD Flat Panel TV Sony s Growth Strategy
12. Sony India s Retailing Strategies 13. Index
|Title:||Icfai University Press on Sony s Business and Growth Strategy||Publisher:||ICFAI|
|Author:||Kalai Selvan N|
|No. of Pages:||288|
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