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The book discusses the essential elements of management with a sound balance of theory and practice. It encapsulates a comprehensive approach to managing situations with an aim to achieve goals on time, within budget and as per specified standards. It presents a comprehensive body of knowledge on this subject having theoretical, research based as well as application oriented elements.
With a good number of real-world examples from Indian businesses, this book will serve as a good text book for the students of business management. It will also meet the requirements of the students of other courses requiring knowledge of the basic principles of management.
Comprehensive coverage of all the essential elements of management
Sound theoretical base with inputs from latest research
Application oriented demonstrates how to manage
Lucid and student friendly presentation of the subject matter
Rich illustrations in the form of cases and examples
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