Product Marketing for Technology Companies

Product Marketing for Technology Companies Book Description

Key Features

Features the proven methodology for positioning and strategy development used by Brodeur Marketing

Contains ready-to-use examples and templates that can be easily applied by the product manager

Written specifically for Product Marketing Managers in the Information, Communication, and Technology industry, thereby focusing on the specific needs of the market

Description The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as:

selecting target markets

creating a positioning statement

writing a financial paragraph

motivating others

thereby demonstrating how to act as a bridge between sales, development and finance.

Successfully marketing products for technology companies requires the application of precision marketing techniques, and in this book the author teaches how to focus on the whole product and create real solutions that match the market needs.

Readership Product managers/marketing managers for Information, Communication and Technology companies; marketing consultants; marketing trainers; students on technology courses.

Author Information By Mark Butje , An independent marketing consultant for the IT industry, and the founder and owner of "Los Amsterdam", a company providing consultancy and tools to help firms streamline their business processes.

Table of Contents
Product Marketing for Technology Companies; The spider in the Web; The product life-cycle process; Mission statement for your product; Product positioning; The product adoption life-cycle; The product launch; Cost price calculations; Finance for non-financials; You and the sales force; You and the engineers; If the product is a service; Managing Product portfolio; Appendices

Deliverable Countries: This product ships to India, Sri Lanka.

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