Head First Data Analysis (Paperback)

Head First Data Analysis Book Description

Today, interpreting data is a critical decision-making factor for businesses and organizations. If your job requires you to manage and analyze all kinds of data, turn to Head First Data Analysis, where you'll quickly learn how to collect and organize data, sort the distractions from the truth, find meaningful patterns, draw conclusions, predict the future, and present your findings to others.

Whether you're a product developer researching the market viability of a new product or service, a marketing manager gauging or predicting the effectiveness of a campaign, a salesperson who needs data to support product presentations, or a lone entrepreneur responsible for all of these data-intensive functions and more, the unique approach in Head First Data Analysis is by far the most efficient way to learn what you need to know to convert raw data into a vital business tool.

You'll learn how to: Determine which data sources to use for collecting information

Assess data quality and distinguish signal from noise

Build basic data models to illuminate patterns, and assimilate new information into the models

Cope with ambiguous information

Design experiments to test hypotheses and draw conclusions

Use segmentation to organize your data within discrete market groups

Visualize data distributions to reveal new relationships and persuade others

Predict the future with sampling and probability models

Clean your data to make it useful

Communicate the results of your analysis to your audience
Using the latest research in cognitive science and learning theory to craft a multi-sensory learning experience, Head First Data Analysis uses a visually rich format designed for the way your brain works, not a text-heavy approach that puts you to sleep.

About the Author
Michael Milton is the author of Head First Data Analysis has spent most of his career helping nonprofit organizations improve their fundraising by interpreting and acting on the data they collect from their donors.

He has a degree in philosophy from New College of Florida and one in religious ethics from Yale University. He found reading Head First to be a revelation after spending years reading boring books filled with terribly important stuff and is grateful to have the opportunity to write an exciting book filled with terribly important stuff.

When he's not in the library or the bookstore, you can find him running, taking pictures, and brewing beer.

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