The global leader because it presents a comprehensive look at the principles and practices of marketing research from a manager's perspective.
|Title:||Marketing Research: An Applied Orientation, 5/e||Publisher:||Pearson|
|Author:||Naresh K Malhotra, Satyabhushan Dash|
|No. of Pages:||960|
Very good book and available at very less price at infibeam. I bought it at Rs 436 but nw it available at 385. So infibeam should provide me credit on next purchase. Good dealing as wel as book, try to deliver early.
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