iPhone6 : Ships on same day Order now Upto 60% off on Hidekraft Natural Leather Bags & Accessories Get Sony PS3 500GB Slim Console at lowest price of Rs.20,445 with 3 Free Games
OFFER:
  • Use Coupon Code BOOKOFFER15 & Get Additional 15% OFF On Books . *T&C apply
Marketing Research: An Applied Orientation, 5/e

Marketing Research: An Applied Orientation, 5/e (Paperback)

By Author : Naresh K Malhotra , Satyabhushan Dash 
R 446
15 %
R 525
[ R 79 Off ]




Out of Stock.


Marketing Research: An Applied Orientation, 5/e Description

The global leader because it presents a comprehensive look at the principles and practices of marketing research from a manager's perspective.


PART I: INTRODUCTION AND EARLY PHASES OF MARKETING RESEARCH
  1. INTRODUCTION TO MARKETING RESEARCH
  2. DEFINING THE MARKETING RESEARCH PROBLEM AND DEVELOPING AN APPROACH
PART II: RESEARCH DESIGN FORMULATION
  1. RESEARCH DESIGN
  2. EXPLORATORY RESEARCH DESIGN: SECONDARY DATA
  3. EXPLORATORY RESEARCH DESIGN: QUALITATIVE RESEARCH
  4. DESCRIPTIVE RESEARCH DESIGN: SURVEY AND OBSERVATION
  5. CAUSAL RESEARCH DESIGN: EXPERIMENTATION
  6. MEASUREMENT AND SCALING: FUNDAMENTALS AND COMPARATIVE SCALING
  7. MEASUREMENT AND SCALING: NONCOMPARATIVE SCALING TECHNIQUES
  8. QUESTIONNAIRE AND FORM DESIGN
  9. SAMPLING: DESIGN AND PROCEDURES
  10. SAMPLING: FINAL AND INITIAL SAMPLE SIZE DETERMINATION
PART III: DATA COLLECTION, PREPARATION, ANALYSIS AND REPORTING
  1. FIELD WORK
  2. DATA PREPARATION
  3. FREQUENCY DISTRIBUTION, CROSS-TABULATION, AND HYPOTHESIS TESTING
  4. ANALYSIS OF VARIANCE AND COVARIANCE
  5. CORRELATION AND REGRESSION
  6. DISCRIMINANT AND LOGIT ANALYSIS
  7. FACTOR ANALYSIS
  8. CLUSTER ANALYSIS
  9. MULTIDIMENSIONAL SCALING AND CONJOINTANALYSIS
  10. REPORT PREPARATION AND PRESENTATION
  11. INTERNATIONAL MARKETING RESEARCH

Book Details


Title: Marketing Research: An Applied Orientation, 5/e
Publisher: Pearson
Author: Naresh K Malhotra , Satyabhushan Dash
Edition: Paperback
Edition Number: 5
EAN: 9788131723173
No. of Pages: 960
Binding: Paperback
Deliverable Countries: This product ships to India, Sri Lanka.

Marketing Research: An Applied Orientation, 5/e Review

Average Rating
Rating of 4 out of 5 Rating of 4 out of 5 Rating of 4 out of 5 Rating of 4 out of 5 Rating of 4 out of 5  (1 Ratings)

Rating of 4 out of 5 Rating of 4 out of 5 Rating of 4 out of 5 Rating of 4 out of 5 Rating of 4 out of 5 Marketing Research malhotra
By Tajinder Singh Dhillon, 2011-09-02 16:30:17.0

Very good book and available at very less price at infibeam. I bought it at Rs 436 but nw it available at 385. So infibeam should provide me credit on next purchase. Good dealing as wel as book, try to deliver early.

Discussion : Marketing Research: An Applied Orientation, 5/e

See Discussion
* The book summary and image may be of a different edition or binding of the same title.
* Book reviews are added by registered customers. They need not necessarily buy book.
* These books are NOT available for reading online or for free download in PDF or ebook format.
* Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.

www.infibeam.com/Books is the biggest online bookstore in India for sale of books at best price - fiction, literature, audiobooks, study guides, novels, story books, rare books, textbooks and books by popular authors. These are available in various editions and bindings e.g. paperback and at best discount.
Diwali Offers