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Principles of Business Economics, 2/e

Principles of Business Economics, 2/e (Paperback)

Available.
Publisher: Pearson
Edition: Paperback
Edition Number: 2
EAN: 9788131724279
No. of Pages: 448
Binding: Paperback

Description

The second edition of this highly successful 'Principles of Business Economics' gives undergraduates, MBA students or aspiring managers a clear and concise text that covers all aspects of an introductory course in microeconomics. Core concepts are covered whilst keeping technical jargon and mathematics to a minimum.


  1. Business economics: an overview
  2. The analysis of consumer demand
  3. The analysis of production costs
  4. Analysis of the firm-s supply decision
  5. Demand, supply and price determination
  6. Analysis of perfectly competitive markets
  7. Analysis of monopoly markets
  8. Analysis of monopolistically competitive markets
  9. Oligopoly
  10. Managerial objectives and the firm
  11. Understanding competitive strategy
  12. Understanding pricing strategies
  13. Understanding the market for labour
  14. Understanding the market for capital
  15. Understanding the market for natural resources
  16. Government and business
  17. Business and economic forecasting
  18. Business economics - a checklist for managers
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Specification

Title: Principles of Business Economics, 2/e
Publisher: Pearson
Edition: Paperback
Edition Number: 2
EAN: 9788131724279
No. of Pages: 448
Binding: Paperback

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