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FCB ULKA Brand Advertising - Concepts And Cases (Paperback)

By 

M G Parameswaran

  (Author)
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  • FCB ULKA Brand Advertising - Concepts And Cases

FCB ULKA Brand Advertising - Concepts And Cases Book Description

Brand Building Advertising wades through this complexity and shares with the practitioners some of the success stories of FCB-ULKA advertising agency, that put some companies and products on the brand map. Written in a user friendly style, the book highlights the concept and dwells on the process of genesis of a brand, where it emerges from the shadows of anonymity into limelight of brand equity.

The concepts and cases have been described in 6 sections, including fundamentals to:

Making advertising work
Making consumer product advertising work
Making consumer durable advertising work
Making business-to-business advertising work

Book Details


Title: FCB ULKA Brand Advertising - Concepts And Cases
Publisher: Tata McGraw Hill
Author: M G Parameswaran
Edition: Paperback
Edition Number: 1
ISBN:

0070223947
EAN:

9780070223943
Deliverable Countries: This product ships to India, Sri Lanka.

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The book FCB ULKA Brand Advertising - Concepts And Cases by M G Parameswaran (author) is published or distributed by Tata McGraw Hill [0070223947, 9780070223943]. FCB ULKA Brand Advertising - Concepts And Cases is available for use in Paperback binding. The printed edition number of this book is 1.
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