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| Edition | Price | Availability |
| Ebook, Pdf 2011, 1st Edition |
295 236 |
In Stock. 0-0 business days |
The book traces the post-liberalization era changes in Indian markets in general and advertising in particular. More specifically, it is aimed at alerting entrepreneurs, managers, market researchers/analysts and advertising professionals to the changes in customer behavior, markets and marketing strategies and also at changing their -market thinking- to -deliver better results in the market place.-
| Title: | Ride The Change | Publisher: | TATA McGRAW HILL PUBLISHING CO LTD |
| Author: | M G Parameswaran |
| Edition: | Paperback |
| Edition Number: | 1 |
| ISBN: | 0070147949 |
| EAN: | 9780070147942 |
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