...An important value addition to the body of knowledge in global brand creation..." N. R. Narayana Murthy, Chairman and Chief Mentor, Infosys "Highly readable...provides great insights into how a brand image can be created-or destroyed-in the global village..." K. V. Kamath, Chairman, ICICI...
|Title:||No Money Marketing||Publisher:||TATA McGRAW HILL PUBLISHING CO LTD|
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