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No Money Marketing

No Money Marketing

By Jessie Paul 
R 425
R 344
[ R 81 Off ]
In Stock.
Publisher: TATA McGRAW HILL PUBLISHING CO LTD
Edition:
Edition Number: 1
ISBN: 0070152705
EAN: 9780070152700
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Description

...An important value addition to the body of knowledge in global brand creation..." N. R. Narayana Murthy, Chairman and Chief Mentor, Infosys "Highly readable...provides great insights into how a brand image can be created-or destroyed-in the global village..." K. V. Kamath, Chairman, ICICI...
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Specification

Title: No Money Marketing
Publisher: TATA McGRAW HILL PUBLISHING CO LTD
Author: Jessie Paul
Edition:
Edition Number: 1
ISBN: 0070152705
EAN: 9780070152700

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