The South Asian edition of Marketing Management remains the bestselling textbook in the field because it continues to reflect the latest changes in marketing theory and practice. Retaining the original frameworks and concepts so vital to the book, this edition presents a contextually relevant text for students of the subcontinent by incorporating South Asian case studies and examples.
|Title:||Marketing Management: A South Asian Perspective (International Edition)||Publisher:||PEARSON|
|Author:||Philip Kotler, Abraham Koshy, Mithileswar Jha, Kevin Lane Keller|
|No. of Pages:||792|
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