Marketing Management: A South Asian Perspective (International Edition) (Paperback)

Kevin Lane Keller

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Marketing Management: A South Asian Perspective (International Edition) Book Description

The South Asian edition of Marketing Management remains the bestselling textbook in the field because it continues to reflect the latest changes in marketing theory and practice. Retaining the original frameworks and concepts so vital to the book, this edition presents a contextually relevant text for students of the subcontinent by incorporating South Asian case studies and examples.

Book Details

Title:	Marketing Management: A South Asian Perspective (International Edition)
Publisher:	PEARSON
Author:	Philip Kotler, Abraham Koshy, Mithileswar Jha, Kevin Lane Keller
Edition:	Paperback
Edition Number:	13
Language:	English
ISBN:	813171683X
EAN:	9788131716830
No. of Pages:	792

Deliverable Countries: This product ships to India, Sri Lanka.

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By Harminder Singh 24 Mar 2011

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The book Marketing Management: A South Asian Perspective (International Edition) by Philip Kotler, Abraham Koshy, Mithileswar Jha, Kevin Lane Keller (author) is published or distributed by PEARSON [813171683X, 9788131716830]. This particular edition was published on or around 2008-1-1 date. Marketing Management: A South Asian Perspective (International Edition) has Paperback binding and this format has 792 number of pages of content for use. The printed edition number of this book is 13. This book by Philip Kotler, Abraham Koshy, Mithileswar Jha, Kevin Lane Keller is written in English language.

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