Making Breakthrough Innovation Happen (Paperback)

If you agree with Michael Porter that innovation is central issue in economics prosperity. Porus Munshi’s Making Breakthrough Innovation Happen will provide some hope for India’s next phase of growth. This book is compilation of ‘India Shinning’ –type entrepreneurship and innovation stories: 11 examples extracted from extensive research by Marico Innovation Foundation and profiled in detail.
These examples have a number of common threads: the feature men, who I dreamt big, took on unreasonable challenges, energised others around them and blended the qualities of Inspirational leader and benevolent dictator.
Shantha Biotech’s story illustrates the power of Innovative approach across a project of life cycle; Varaprasad Reddy’s passion in empanelling specialist in the us and in India to work for a truly ambitious cause of eleiminating Hep-B, combating naysayers in bureaucracy and bank, and rejecting conventional wisdom in marketing to ‘go-direct’ through mass vaccination camps were all necessary to keep the torch burning. Similarly, Dainik Bhaskar example describes a radical approach to attacking well-entrenched incumbents. Combining the surveying and selling functions in a large. Well-trained and well-managed team meant that, in each new city. Dainik Bhaskar could immediately reach 200,000+ household with relevant product.
What next, then, for innovation in India? Given the size of the challenges, the number and scale of successful innovation is still too small. We need to identify the new features in our institutional context that most impede that rapid adoption of demonstrably better solutions.

Making Breakthrough Innovation Happen: How 11 Indians Pulled Off The Impossible Review   |   Login to rate this review.