About the Book:
For long now, India has been seen as a country that is good at working on products and ideas that are already out there. Indian companies took up products that came in from the West and either replicated it or re-engineered it. Indians, when they went to other countries, were part of creative teams that came up with, and implemented great ideas. But, when in their own country, Indians do not have a reputation for coming up with innovative ideas. So, what is it that stops them?
The author laments this situation in his book Making Breakthrough Innovation Happen: How 11 Indians Pulled Off The Impossible. He points out that even the Indian branches of MNCs do not see their Indian operations as centers of innovations. They just work on things that have already been conceived elsewhere.
In this book, Munshi tells the true stories of 11 breakthrough ideas conceived and executed by Indians. These ground-breaking examples show that if someone dares to think out-of-the box and follows their dream, then seemingly impossible things can be achieved.
The examples cover a wide range of industries. from public sector to private sector, and from MNCs and huge Indian companies to startup firms. The book talks about 11 ideas that had a deep impact, and achievements that were original and influential.
The examples include the creation of the slimmest water proof watches by Titan, and the business model of Cavinkare - a small company that took on giants in the field of personal care products and succeeded. It includes the story of how Aravind Eye Hospital came up with an idea - assembly line surgery - to improve the productivity of its surgeons. Today, the hospital treats 70% of its patients free of charge and yet manages to make a good profit.
Then, there is the case of the Hindi daily, Dainik Bhaskar, that combined intensive in-house marketing surveys and research with innovative marketing ideas to capture a large segment of the market in each new city they entered.
The book throws light on the innovative strategies of Trichy police to turn around a city that was crime prone and known for communal clashes into one of the safest in the country. He further talks about the power backup company Su-kam that succeeded by creating its own niche, and Shantha Biotech that launched a low-cost Hepatitis B vaccine.
The other success stories include Surat City’s transformation after the plague outbreak into one of the cleanest cities in the country, and Chic shampoo’s innovation of introducing sachet packs, which revolutionized the retail market. Making Breakthrough Innovation Happen: How 11 Indians Pulled Off The Impossible further elaborates how Bosch India came up with a new cost-effective pump that meets the Euro standards, ITC’s e-Choupal marketing model, and Chola Vehicle Finance’s innovative business model.
All these real-life examples in Making Breakthrough Innovation Happen: How 11 Indians Pulled Off The Impossible give an insight into the ability of Indians to go beyond conventions and create innovative products and strategies that could turn their respective industries on their heads.
About the Author:
Porus Munshi is a psychology graduate and has a passion for helping people realize their potential. He is also a partner consultant at Erehwon Innovation Consulting.
He previously contributed a column to Hindu Busnessline called Work and You. His book, Making Breakthrough Innovation Happen: How 11 Indians Pulled Off The Impossible, is already on its second reprint.
Munshi works with clients and helps them release mental blocks and conventional restraints to help them achieve their goals and dreams. He helps facilitate innovative thinking and organizational transformations. Besides his passion for innovation and realizing the human potential, he has an avid interest in martial arts, from Karate to Tai Chi.
|Title:||Making Breakthrough Innovation Happen||Publisher:||Harper Collins India|
|No. of Pages:||265|
If you agree with Michael Porter that innovation is central issue in economics prosperity. Porus Munshi’s Making Breakthrough Innovation Happen will provide some hope for India’s next phase of growth. This book is compilation of ‘India Shinning’ –type entrepreneurship and innovation stories: 11 examples extracted from extensive research by Marico Innovation Foundation and profiled in detail. These examples have a number of common threads: the feature men, who I dreamt big, took on unreasonable challenges, energised others around them and blended the qualities of Inspirational leader and benevolent dictator. Shantha Biotech’s story illustrates the power of Innovative approach across a project of life cycle; Varaprasad Reddy’s passion in empanelling specialist in the us and in India to work for a truly ambitious cause of eleiminating Hep-B, combating naysayers in bureaucracy and bank, and rejecting conventional wisdom in marketing to ‘go-direct’ through mass vaccination camps were all necessary to keep the torch burning. Similarly, Dainik Bhaskar example describes a radical approach to attacking well-entrenched incumbents. Combining the surveying and selling functions in a large. Well-trained and well-managed team meant that, in each new city. Dainik Bhaskar could immediately reach 200,000+ household with relevant product. What next, then, for innovation in India? Given the size of the challenges, the number and scale of successful innovation is still too small. We need to identify the new features in our institutional context that most impede that rapid adoption of demonstrably better solutions.
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