Tata Nano (Paperback)

Tata Nano Book Description

About the Book :

The Tata Nano, India's first real people's car, was unveiled in January 2008. But expectations among the people had started building ever since Ratan Tata first announced his intention to produce the car. An affordable car, a transition from two wheels to four, has long been a dream of the middle class. And when such a car was announced, and that too by Tata, anticipation rose sky high. Without knowing even the basic specs of the Nano, people lined up to place their orders.

Today, when the car has finally won out against a lot of odds (some of them deliberately created), people's expectations have risen correspondingly. While a Tata product, such as the Nano, is always taken on trust there have been a lot of questions among the public about the car, answers to which were difficult to find as they were spread over a wide area.

This book brings together every fact about the Nano from its production problems, to its technical specifications, its cosmetic attractions, and its performance ratings. It goes on to list probable rival cars that have been announced or are on the anvil, how they are expected to compare with the Nano, world reactions and lots more. This book could well be subtitled 'Everything you Ever Wanted to know about the Tata Nano.'

The only thing not discussed in this book is the price; Ratan Tata said rupees one hundred thousand (one lakh) at the very outset, it is still one hundred thousand and will still be one hundred thousand when it hits the roads. If there is one common perception the world over it is that Tata always keeps its world.

About The Author :

Pradeep Thakur is a senior journalist. Worked in Hindi print media with top organisations like Delhi Press, Amar Ujala Group and Dainik Jagran Group for more than two decades. He served his last assignment in print journalism as Editorial Head (Danik Jagran, Ludhiana Unit, Punjab). Since May' 2008, he is Owner-Editor of the website www.infoclickindia.com and runs the Media Content Network: Infoclick Media Services. Economy, Business, Management, Art & Culture, Science & Technology, IT are fields of his core interest.

Book Details

Customer Reviews : Tata Nano

Be the first one to review this product!

Discussion : Tata Nano