Reorganize for Resilience: Putting Customers at the Center of Your Business

Reorganize for Resilience: Putting Customers at the Center of Your Business (Hardcover)

By Ranjay Gulati 
Publisher: Harvard Business School Press
Edition: Hardcover
Language: English
ISBN: 1422117219
EAN: 9781422117217
No. of Units: 1
No. of Pages: 270
Publish Date: 2010-1-1
Binding: Hardcover
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Description

According to Gulati, managers have figured out what consumers want and what they should offer, but they are only now appreciating the huge institutional barriers that prevent them from delivering. This book provides a process by which companies can overcome the obstacles to implement marketing strategies.
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Specification

Title: Reorganize for Resilience: Putting Customers at the Center of Your Business
Publisher: Harvard Business School Press
Author: Ranjay Gulati
Edition: Hardcover
Language: English
ISBN: 1422117219
EAN: 9781422117217
No. of Units: 1
No. of Pages: 270
Publish Date: 2010-1-1
Binding: Hardcover

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