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The Icfai University Press on Branding Practices

The Icfai University Press on Branding Practices (Unknown)

By Author : Sangeetha K 
R 475 ($ 7.6) (£ 4.38)




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The Icfai University Press on Branding Practices Description


Contents of the Book
1. Branding - The Current Trends
2. Brand Indispensability - An Innovative Branding Strategy
3. Brand Gendering A New Strategy for Building Brands
4. Effective Global Branding A Framework
5. Branding in a Crowded Market A 3-D Framework for Commodity Branding
6. Understanding Corporate Brands and Corporate Branding
7. Building Maverick Brands: A Focus on Adventurous CEOs
8. The Employer Branding The People Advantage
9. Employment Branding: A Conceptual Framework
10. Emotional Branding: Towards Winning Customers for Life
11. Lifestyle Branding - Bonding Customers with Lifestyle Brands
12. Immortal Brands - The Brand Life Cycle
13. Destination Branding - A Conceptual Framework
14. City Branding: Cases and Lessons Across the Globe
15. Exploring the Concept of Retro Branding
16. Brand Equity and Brand Valuation: Establishing Guidelines for Value Creation
17. LOreals Global Branding Strategy
18. VIP Industries Positioning Itself as a Lifestyle Brand
19. Employer Branding at Infosys
20. Brand Management and P and G: Analysis and Learnings
21. Titan: Building a Brand
22. Spirits and Wine Industry Revolves Around Power Brands: The Hard and Soft Measures
23. Intel: In Search of a New Identity
24. Branding: The Yum Way 25. index

Book Details


Title: The Icfai University Press on Branding Practices
Publisher: ICFAI
Author: Sangeetha K
Edition: Unknown
ISBN: 8131407748
No. of Pages: 308
Publish Date: 2007-6-7
Binding: Unknown
Category(s): Marketing
Deliverable Countries: This product ships to United Arab Emirates, Australia, Belgium, Bahrain, Canada, Switzerland, China, Germany, Spain, Finland, France, United Kingdom, Hong Kong, Indonesia, India, Japan, Kenya, Kuwait, Sri Lanka, Malaysia, Netherlands, New Zealand, Russia, Saudi Arabia, Singapore, Thailand, United States, South Africa.

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