Contents of the Book
1. The New Power of Sales Promotion
2. How to Establish a Promotional Mix
3. Below-the-Line Marketing
4. Customizing Price Discounts: A Value-Based Approach to Marketing Promotions
5. Word-of-Mouth Marketing: The Buzz in the Marketers Hive
6. Exhibitions and Fairs: A Marketing Tool for Business - CLRIs Perspective
7. Event Management: An Effective Marketing Tool if Executed Right!
8. Sports Sponsorship
9. Advertising in the Internet Era
10. Email Promotions - Your Key to Success
11. Multiple Celebrity Endorsement: The New Mantra?
12. Product Placement as a Marketing Tool in Film and Television
13. Managing Consumer Sales Promotions in the Durable Goods Sector
14. Effective Promotional Strategies in Services Marketing: A Conceptual Study
15. No Insult Pricing and Promotions: A Smarter Approach to Winning Back Value-Conscious Retail Customer
16. Audis New Marketing Strategy: The Audi Channel
17. Celebrity Endorsements: Nikes Re-launch of the Kobe Brand
18. Amul: Evolution of Marketing Strategy
19. De Beers: The Right Hand Ring Campaign
20. AirTel: Promotional Strategies 21. Index
|Title:||Effective Promotions- concepts and cases||Publisher:||ICFAI|
|Author:||Shanthi N M, Thiruloga Chander M|
|No. of Pages:||304|
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