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About the Book :
Who is not selling? A candidate at a job interview, a politician making speeches to get votes, a boy and girl dating with the intention of getting married . . . all are selling themselves in some or the other way. You Can Sell challenges the age old cliché which delineates sales to be the sole domain of a sales man. You Can Sell addresses time-tested principles which make a successful sales professional. The word used is ‘principles’ and not ‘tactics’. Tactics are manipulative whereas principles are based on the foundation of values. Many times you hear people saying that to succeed you need to learn the ‘tricks of the trade’. Well, this book is different! Good professionals learn the trade, and that’s exactly what You Can Sell teaches.
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