SMS Marketing for Mobile Generation (Paperback)

Sreenath K

(Author)

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SMS Marketing for Mobile Generation Book Description

Contents of the Book
1. Mobile Mindset
2. Mobile Marketing Success Factors
3. SMS Goes B2C
4. The SMS Growth Drivers
5. SMS in the Marketing Context
6. SMS Advertising: The Emerging Revolution
7. User Perception to SMS Advertising
8. SMS as Market Research Tool
9. Consumer Attitude: SMS Advertising
10. SMS: The Need for Relations
11. SMS Marketing Regulations
12. SMS in India
13. SMS Survey
14. The Future of SMS
15. Cartoon Network Tiny Tv Zone 16. Mobile2win.com

Book Details

Title:	SMS Marketing for Mobile Generation
Publisher:	ICFAI
Author:	Sreenath K
Edition:	Paperback
ISBN:	8178813092
No. of Pages:	208

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