Cult of Analytics: Driving Online Marketing Strategies Using Web Analytics (Paperback)

Steve Jackson

(Author)

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Cult of Analytics: Driving Online Marketing Strategies Using Web Analytics Book Description

If you want to understand and get true value from your online content you need to understand how it is used by your customers. If you work with web analytics and online search optimization, this book will provide you with the tools and insight you need to do just that.

Even more, it will give you an actionable plan to transform the culture of your organization into one that uses web analytics on a daily basis, focusing on real changes you can make to your department and processes to transform the way your business works.

With examples from dozens of companies ranging from small businesses, to consumer sites like Amazon, to some of the largest companies in the world including Tesco and Google, Cult of Analytics demonstrates just how to apply web analytics to your business.

* Unique: demand from marketers for a guide to building web analytics into business * Real-world examples show what does and doesn't work online to meet online business objectives * Covers both the technicalities of web analytics and the strategy behind using them in one handy guide to give marketers the complete picture

About the Author :

Steve Jackson has contributed to Cult of Analytics: Driving Online Marketing Strategies Using Web Analytics as an author. Steve Jackson, CPA, is an associate professor at The University of Southern Mississippi. He earned a PhD from Arizona State University and a BS from the University of Montana. Professor Jackson has published articles in such refereed journals as the JOURNAL OF ACCOUNTING AND FINANCE RESEARCH, JOURNAL OF ECONOMIC AND SOCIAL MEASUREMENT, JOURNAL OF ECONOMIC AND BUSINESS PERSPECTIVES, JOURNAL OF BUSINESS AND ECONOMIC RESEARCH, ACCOUNTING EDUCATORS JOURNAL, and JOURNAL OF ACCOUNTANCY. His research interests are in accounting education and behavioral issues in ethics and auditing. He has more than

Book Details

Title:	Cult of Analytics: Driving Online Marketing Strategies Using Web Analytics
Publisher:	Butterworth-Heinemann
Author:	Steve Jackson
Edition:	Paperback
Language:	English
ISBN:	1856176118
EAN:	9781856176118
No. of Pages:	265
Publish Date:	2009-6-1
Binding:	Paperback

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