WRITING FOR THS MASS MEDIA, 6/e PB (Paperback)


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WRITING FOR THS MASS MEDIA, 6/e PB Book Description

This successful text offers a simple organization, clear writing, abundant exercises, and precise examples that give students the information about media writing and the opportunity to develop their skills as professional writers. using a workbook-style format, it introduces and explains the major forms of media writing-inverted pyramid for print and Web, dramatic unity for broadcast, copy platforms for advertising, and the various writing structures required for public relations-and covers all major areas of media, including the Internet. Its basic and practical approach makes it an excellent text for an introductory writing course.


  1. Sit Down & Write.
  2. Basic Tools of Writing.
  3. Style and the Stylebook.
  4. Writing in the Media Environment.
  5. Writing for Print.
  6. Writing for the Web.
  7. Writing for Broadcast.
  8. Writing Advertising Copy.
  9. Writing for Public Relations.
  10. Writers & the Law.

Book Details


Title: WRITING FOR THS MASS MEDIA, 6/e PB
Publisher: Pearson
Edition: Paperback
Edition Number: 6
EAN:

9788131716304

No. of Pages: 382
Deliverable Countries: This product ships to India, Sri Lanka.

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