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This successful text offers a simple organization, clear writing, abundant exercises, and precise examples that give students the information about media writing and the opportunity to develop their skills as professional writers. using a workbook-style format, it introduces and explains the major forms of media writing-inverted pyramid for print and Web, dramatic unity for broadcast, copy platforms for advertising, and the various writing structures required for public relations-and covers all major areas of media, including the Internet. Its basic and practical approach makes it an excellent text for an introductory writing course.
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