The Icfai University Press on Effective Advertising (Unknown)

By 

Suresh K

  (Author),

Bala Krishna A V

  (Author)
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List Price: Rs. 400
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  • The Icfai University Press on Effective Advertising

The Icfai University Press on Effective Advertising Book Description


Contents of the Book
1. Need For Effective Advertising
2. Creating Inspired Advertising across Categories
3. How to Turn Advertising Expenses into Investments
4. Developing global advertising campaigns
5. Effective Online Advertising
6. DVRs and Advertising Industry: Opportunity and a Threat?
7. Anivertising: Creating Positive Brand Image
8. The Integrated Marketing Communication Agency
9. Marketing Metrics: The Bigger Picture
10. Coca-Colas Advertising Over the Decades
11. Benettons Advertising: Looking Beyond Toscani
12. The Evolution of Omegas Advertising Strategy
13. Audis New Marketing Strategy: The Audi Channel
14. Tourism Malaysia: Marketing the Country 15. Index

Book Details


Title: The Icfai University Press on Effective Advertising
Publisher: ICFAI
Author: Suresh K, Bala Krishna A V
ISBN:

8131408167

No. of Pages: 232
Deliverable Countries: This product ships to United Arab Emirates, Antigua, Austria, Australia, Barbados, Belgium, Bahrain, Bahamas, Bhutan, Botswana, Canada, Switzerland, China, Cyprus, Czech Republic, Germany, Denmark, Dominca, Egypt, Spain, Finland, Fiji, France, United Kingdom, Grenada/Carricou, Greece, Guyana, Hong Kong, Indonesia, Ireland, Israel, India, Italy, Jamaica, Japan, Kenya, South Korea, Kuwait, Cayman Islands, Sri Lanka, Luxembourg, Monaco, Mali, Montserrat, Mauritius, Maldives, Malaysia, Netherlands, Norway, Nepal, New Zealand, Oman, Philippines, Poland, Portugal, Qatar, Yemen, Russia, Saudi Arabia, Seychelles, Sweden, Singapore, St. Kitts and Nevis, Syria, Thailand, Turkey, Trinidad and Tobago, Taiwan, United States, South Africa, Zimbabwe.

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Inferno: The New Robert Langdon Thriller
The book The Icfai University Press on Effective Advertising by Suresh K, Bala Krishna A V (author) is published or distributed by ICFAI [8131408167, ]. This particular edition was published on or around 2007-9-29 date. This book by Suresh K, Bala Krishna A V has 232 number of pages of content for use.
* The book summary and image may be of a different edition or binding of the same title.
* Book reviews are added by registered customers. They need not necessarily buy book.
* These books are NOT available for reading online or for free download in PDF or ebook format.
* Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.

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