Contents of the Book
1. Need For Effective Advertising
2. Creating Inspired Advertising across Categories
3. How to Turn Advertising Expenses into Investments
4. Developing global advertising campaigns
5. Effective Online Advertising
6. DVRs and Advertising Industry: Opportunity and a Threat?
7. Anivertising: Creating Positive Brand Image
8. The Integrated Marketing Communication Agency
9. Marketing Metrics: The Bigger Picture
10. Coca-Colas Advertising Over the Decades
11. Benettons Advertising: Looking Beyond Toscani
12. The Evolution of Omegas Advertising Strategy
13. Audis New Marketing Strategy: The Audi Channel
14. Tourism Malaysia: Marketing the Country 15. Index
|Title:||The Icfai University Press on Effective Advertising||Publisher:||ICFAI|
|Author:||Suresh K, Bala Krishna A V|
|No. of Pages:||232|
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