Contents of the Book
1. Need For Effective Advertising
2. Creating Inspired Advertising across Categories
3. How to Turn Advertising Expenses into Investments
4. Developing global advertising campaigns
5. Effective Online Advertising
6. DVRs and Advertising Industry: Opportunity and a Threat?
7. Anivertising: Creating Positive Brand Image
8. The Integrated Marketing Communication Agency
9. Marketing Metrics: The Bigger Picture
10. Coca-Colas Advertising Over the Decades
11. Benettons Advertising: Looking Beyond Toscani
12. The Evolution of Omegas Advertising Strategy
13. Audis New Marketing Strategy: The Audi Channel
14. Tourism Malaysia: Marketing the Country 15. Index
| Title: | The Icfai University Press on Effective Advertising | Publisher: | ICFAI |
| Author: | Suresh K, Bala Krishna A V |
| ISBN: | 8131408167 |
| No. of Pages: | 232 |
Connect the Dots
by Rashmi Bansal
104
175
Stay Hungry Stay Foolish
by Rashmi Bansal
89
150
Chanakya's Chant
by Ashwin Sanghi
134
250
Rozabal Line
by Sanghi Ashwin
139
250
If It's Not Forever
by Durjoy Datta, Nikita Singh
80
125
|
* The book summary and image may be of a different edition or binding of the same title.
* Book reviews are added by registered customers. They need not necessarily buy book. * These books are NOT available for reading online or for free download in PDF or ebook format. * Price can change due to reprinting, price change by publisher or sourcing cost change for imported books. www.infibeam.com/Books is the biggest online bookstore in India for sale of books at best price - fiction, literature, audiobooks, study guides, novels, story books, rare books, textbooks and books by popular authors. These are available in various editions and bindings e.g. paperback and at best discount. |
All Stores |
Books |
Your AccountContact Us |
HelpOthers |
Payment Options
Safe & Secure Shopping![]() |