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Samsung Electronics: And the Struggle for Leadership of the Electronics Industry (Paperback)

By 

Anthony Michell

  (Author)
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  • Samsung Electronics: And the Struggle for Leadership of the Electronics Industry

Samsung Electronics: And the Struggle for Leadership of the Electronics Industry Book Description

This book views Samsung Electronics in terms of corporate life cycle as well as product portfolio and strategy. It also examines the issues Samsung faces as it proceeds further into the 21st century.
Written from the perspective of an experienced commentator on Korean and global business, this book presents not simply a narrative or an adulatory and uncritical account of Samsung's rise, but a considered analysis of the secrets of success that both business students and CEOs will want to read and consider applying to their own companies.

About the Author :

Anthony Michell has contributed to Samsung Electronics: And the Struggle for Leadership of the Electronics Industry as an author. Michell (Tony) has been a visiting Professor of Strategy and Management at KDI Graduate School of Policy and Management since 1999, having previously taught in Paris, the US and UK and held short term academic appointments in Belgium and Italy.

Book Details


Title: Samsung Electronics: And the Struggle for Leadership of the Electronics Industry
Publisher: John Wiley & Sons
Author: Anthony Michell
Edition: Paperback
Language: English
ISBN:

047082266X
EAN:

9780470822661
No. of Pages: 246
Publish Date: 2010-6-28
Binding: Paperback
Deliverable Countries: This product ships to United Arab Emirates, Australia, Belgium, Bahrain, Switzerland, China, Germany, Spain, Finland, France, Hong Kong, Indonesia, India, Japan, Kenya, Kuwait, Sri Lanka, Malaysia, Netherlands, New Zealand, Russia, Saudi Arabia, Singapore, Thailand, South Africa.

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The book Samsung Electronics: And the Struggle for Leadership of the Electronics Industry by Anthony Michell (author) is published or distributed by John Wiley & Sons [047082266X, 9780470822661]. This particular edition was published on or around 2010-6-28 date. Samsung Electronics: And the Struggle for Leadership of the Electronics Industry has Paperback binding and this format has 246 number of pages of content for use. This book by Anthony Michell is written in English language.
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