Inside Apple (Paperback)

Adam Lashinsky

(Author)

4 out of 5

(1 Customer Reviews)

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Inside Apple Book Description

About the Book :

In Inside Apple, Adam Lashinsky provides readers with an insight on leadership and innovation. He introduces Apple business concepts like the DRI' (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual event where that year's top. 100 up-and-coming executives are surreptitiously transported to a secret retreat with company founder Steve Jobs).

Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era.While Inside Apple provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal. Inside Apple will appeal to anyone hoping to bring some of the Apple magic to their own company, career, or creative endeavour.

Book Details

Title:	Inside Apple
Publisher:	HACHETTE
Author:	Adam Lashinsky
Edition:	Paperback
Language:	English
ISBN:	1848547447
EAN:	9781848547445

Deliverable Countries: This product ships to India, Sri Lanka.

Customer Reviews : Inside Apple

Average Customer Review: (1 Customer Reviews) Read all 1 reviews |

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inside apple

By NITIN JOSHI, 05/02/2012 19:09:42

really a nicely done job by the author as each & every corner of the book keep you stick to it till you finish the page or chapter you are into. a must read for all those who want to know about APple as an organization

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Average Customer Review: (1 Customer Reviews) Read all 1 reviews |