This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach. Building on this tested emphasis, the updated fifth edition features a complete updating of industry statistics throughout, numerous new examples from the ongoing Iraq war, Virginia Tech shooting, the Don Imus controversy, and much more!
| Title: | Introduction To Mass Communication With CdMedia Literacy And Culture | Publisher: | Tata Mcgrawhill |
| Edition: | Paperback |
| ISBN: | 0071070621 |
| EAN: | 9780071070621 |
| No. of Pages: | 516 |
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