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Introduction To Mass Communication With CdMedia Literacy And Culture

Introduction To Mass Communication With CdMedia Literacy And Culture (Paperback)

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Introduction To Mass Communication With CdMedia Literacy And Culture Description

This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach. Building on this tested emphasis, the updated fifth edition features a complete updating of industry statistics throughout, numerous new examples from the ongoing Iraq war, Virginia Tech shooting, the Don Imus controversy, and much more!

Book Details


Title: Introduction To Mass Communication With CdMedia Literacy And Culture
Publisher: Tata Mcgrawhill
Edition: Paperback
ISBN: 0071070621
EAN: 9780071070621
No. of Pages: 516
Publish Date: 2010-1-1
Binding: Paperback
Category(s): Business & Economics
Deliverable Countries: This product ships to India, Sri Lanka.

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